Website homepage is considered a face of a human. People love to judge others condition by watching their face. Your website homepage content has to face all challenge to all parts of the world. So make your home page content unique that can communicate to all levels of people. You may be in dilemma, what to include on your homepage and how to make your website homepage content unique and great.
How to write website homepage content ?
◊ Do exceptions-something new: What I am trying to say, forget all the typical long descriptions as always we find in homepage content. I think time has come to retire for some typical words such as:
- About us.
- Company information.
Use some innovative replacement of these words with short and concise descriptions, for example:
- About us – it can be replaced by meet us.
- Company information – it can be replaced by what’s for you.
◊ Make path for buying: I also prefer to say, home page is front desk of your business. Do not place all products in front of front desk or front door. It’s distracting to visitors. You may display some of your products in website home page, just for making your visitor curious. Curiosity begins when people find a list of products or services are placed as categories. Each categories should have link to inside pages.
◊ Be creative about announcement and press release: Help the readers to decide whether they read the full text or not. I recommend you put a teaser paragraph of articles with definite link of full text.
◊ Be consistent about home page: Improvisation of website homepage content are always welcome. But remember home page is not like a season that it will change completely with full of surprises. Your visitors get used to navigate your home page that you placed for a long time. Sudden changes disturb them.
Creating website homepage content unique :
1. Time for brain storming:
I believe, you have definite purpose of making a website. Focusing that purposes, start brainstorming to find some practical questions to be answered. Think and judge like visitors. Here are resources for you to think:
» What visitors want ?
- to get informed.
- to be educated.
- to be acknowledged.
- to be entertained.
- to buy something.
- to download.
- to mail
- to subscribe
- to share something and so on.
Note down what have you found after brainstorming, make a prior list to determine what serves the website’s goal, check and double-check. Find what makes you different from others. Emphasized that to make your homage content unique.
2. Include creative tag line:
Be creative on this. Your one sentence tag line needs to express a lot with great impression. To get an idea of your site, visitors first check your tag line.
3. Influence your visitors to “DO” “KNOW” “GO” :
Visitors are always in a hurry, when they are in your home page, they want to do some actions or get some solutions. Your home page content will guide them to do sort of actions. So there is a time to get benefits from this urgency. Give concise text and motivate them according to your business interest. I am going to explain this:
» Do – transactional activities: If your website is for selling products and services, give them to the point of guideline for purchasing and payment policy. Web content related to transactional activities, make it easier and notice able. Use most strong word “you” when needs to guide your visitors and make it subjective.
» Know – query for information: When visitors come at website homepage, people want to understand the objective of this site through scanning. If they feel interest, they want to know more according to their choice, so giving proper introduction is prior task. Open your all door with connecting paths and link with all the pages. Keep your visitor awake and encourage them to visit all the corner of home page. It is the best way to get them noticed what you actually offer.
» go – clear them where to go: User-friendly and easy accessible home page are visitors’ prior demand. They hate complexity in navigation. Visitors get frustrated when they get lost in website. If it happens in your site it will decrease the number of your visitors. So do something appropriate to avoid this. Ensure following factors to make your website homepage content more lively.
- Easy accessible navigation.
- Effective search function.
- Hyperlink and internal link.
4. Visitors friendly and usability:
Reading experience in print and web is not same. Giving full concentration in web content is difficult due to screen and too much use of multimedia and color. Recall your personal experiences, what are the unusual things that annoy you most in website homepage. You should avoid it and make your home page visitors friendly and usability. Here are some examples of bad usability.
‡ Asking registration before reading web content.
‡ Shown wrong result after using search field.
‡ Distracts the decoration of home page.
‡ Too much description of user policy and not get noticed magnetic part of it.
‡ Need more time to load home page.
5. Include social media:
Integration of social media content in website home page is great choice that boost your site. It’s your helping hand to promote your offer for visitors. You can give update information with upcoming products and services throughout social media to current and potential visitors.
Feedback comes from social media is an indicator for improvisation of your home page and web content development.
6. Format your homepage text accurately :
- Use prime headline that explains your site goals.
- Give short introduction and expand your homepage headline.
- Distribute information by creating paragraph.
- Use nice design with good color managed text.
- Integrate multimedia wisely.
- Make your home page unique from other pages that you have.
- Optimize your home page for SE.
7. Be focused to earn trust:
As a new business owner you are unknown to visitors, the have not any previous experience of transaction with you. They may feel insecure. So they want assurance from you that you really can give them what they want for. So give them following information to the point.
¤ Give authentic information of company name, address, phone number.
¤ Give email address and any other contact methods you are using.
¤ Share ratings come from customer and visitor if possible.
¤ Share some good testimonials, it gives confidence to people.
There is many other effective way to make your website homepage content. You can share your thoughts with everyone and some website homepage content ideas through comments.